Less time pulling reports.
Better decisions.
Improvements put into practice.
Hands-on commercial support for ecommerce teams, backed by a system that keeps information, decisions, changes and reviews in view.
A team-supported service, not another dashboard to manage alone.
Step 1: Your information
Sales, costs, marketing and operations
Step 2: Shared commercial view
One set of definitions, limits stated
Step 3: Prioritised work
What deserves attention first
Step 4: Implemented changes
Agreed, then actually made
Step 5: Outcome review
What was observed afterwards
Three things we work on.
Time
Less manual reporting
A shared view cuts reconciliation work.
Decisions
Clearer priorities
Evidence and uncertainty set out plainly.
Profit
Changes put into practice
Agreed, made, then reviewed.
Released time is capacity, not a guaranteed cash saving. We do not promise perfect attribution or a single best action. Better visibility is not the same as a financial improvement.
From information to work that gets done.
Step 1 of 5
Establish the baseline
Agree definitions and bring the relevant information into one view, with its limitations stated.
- Shared definitions
- Sources brought into one view
- Limitations written down
- We implement: Where the work is within the agreed scope.
- We coordinate: With your team or agency, where they are better placed to execute.
- We advise: Where execution falls outside the agreed scope.
We do not take responsibility for every marketing, finance, logistics or inventory function.
Finding
Product contribution may have changed.
NorthScale is the system our team uses to organise evidence, manage agreed work and make progress visible.
APEX, where it appears in our work, is a supporting prioritisation approach. It is not a proven optimal-decision engine.
Where is your commercial process holding you back?
Five short screens. Your answers stay in your browser.
- Your clearest improvement area, from your answers
- Time, Decisions and Profit visibility findings
- Adjustable, illustrative scenarios
- A financial view, where your detail supports it
- What we would investigate first
This is an initial diagnostic based on your answers and supplied numbers. It does not establish verified losses or guaranteed savings. No newsletter subscription is needed to see your results.
Scoped to the work your business needs.
An engagement depends on the commercial questions, data readiness, the stores and markets involved, who is responsible for implementation, and the operating cadence you agree. The next step is a fit discussion informed by your Health Check.
Step 1
Commercial Health Check
Step 2
Fit and data-grounded assessment
Step 3
Scoped improvement work
Step 4
Ongoing review where valuable
Examples of commercial work. These illustrate the kind of question we look at. They are not customer results.
The question
Why is this product contributing less than before?
- Evidence we would look at
- Product costs, payment and shipping costs, refunds, price history.
- What might change
- Depends on the cause: for example a cost, price or range decision.
- How it is reviewed
- Contribution after the agreed review period.
Not every example is automated, and none is a prescription. What is right depends on the business context.
Who this is for, and where it stops
- Established stores with commercial decisions worth improving
- Teams spending time joining information across sources
- Businesses without clear cross-functional ownership
- Teams willing to share relevant information and implement agreed changes
- Incomplete inputs limit what we can conclude
- This is not a replacement for statutory accounting or a financial audit
- Specialist technical or execution work may need a separate scope
- A very small or simple store may need a lighter engagement
You do not need to run paid advertising for the service to be relevant.
How we define things
These explain our method. They are not proof of results.
- Net sales
- Sales excluding sales taxes, after discounts, with refund treatment stated.
- Contribution
- Net sales less the variable costs that are supplied, with any missing categories listed.
- Implemented
- A change that was actually made, recorded separately from being approved.
- Reviewed
- What was observed afterwards. An observation is not proof that a change caused it.
Every proposed change is approved by you, implemented and recorded, then reviewed on an agreed date.
Questions, answered directly
It is a team-delivered service. NorthScale is the system our team uses to organise evidence, manage agreed work and make progress visible to you. It is not a self-serve software subscription.
No. Advertising is optional. Where you advertise and the data is available, we can look at acquisition economics too.
Yes. We can coordinate with the team or agency responsible for execution, and we advise where execution is outside the agreed scope.
It depends on the question. Typically product and landed costs, payment and shipping costs, refund treatment and sales data. Incomplete inputs limit what we can conclude, and we say so.
Work within the scope we agree with you. Where another team is better placed, we coordinate with them. We do not take responsibility for every marketing, finance, logistics or inventory function.
It gives an initial diagnostic from your answers and any numbers you supply: reporting burden, readiness findings and illustrative scenarios. It is not a verified financial audit, not an industry benchmark, and it does not establish losses or guarantee savings or profit.
Each change is recorded as approved, then implemented, then reviewed on an agreed date. A review records what was observed and what we could not conclude. It does not claim that a change caused the result.
It is scoped to your business, so we do not publish packages or prices. The next step is a fit discussion informed by your Health Check.
The Health Check runs in your browser: your answers are not saved or sent anywhere unless a follow-up option is switched on, and it currently is not. For a client engagement, see the privacy policy linked in the footer. That policy is still being updated for this service, so please ask us about specifics.